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What is SEO & Why is it Important?

Rankings and Traffic Through Search Engine Optimization

Did you know that 90% of people don’t go past page 1 of the Google Search results when searching for you. Search engine optimization, or SEO for short, is the roadmap that connects potential visitors with websites. It helps draw interested customers to your website. 

Getting to page one of search engines can be an uphill task, thus you need to implement the correct SEO (Search Engine Optimization) strategy. Through a mixture of on-page, off page and other SEO tactics, your website can move from being nowhere to Google’s Page 1 for your targeted keywords.

How is this beneficial to your business? SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. 

Google recently announced that having an SSL Certificate is the easiest thing site owners can do to boost SEO ranking. This applies to websites that have personal information and those that do not.

Our website builder has a very powerful SEO tool to ensure your website ranks higher than your competitors for the chosen keywords. Research shows that the top 3 positions on Google account for over 60% of all clicks on page 1 of Google. 

SEO Ranking