Pay per click (PPC) is a model of internet marketing where by advertisers pay each time one of the ads is clicked. It is typically buying visits to your site rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Pay per click advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. PPC delivers instant traffic and is a way to complement existing SEO strategies through testing key words, business models and also allows you to develop overall internet marketing strategy.
We offer a complete PPC program. Whether you need to someone to manage your PPC campaign or a set of fresh eyes to take a look at what you’re doing or just a total rebuild of your PPC campaign, we can help.
Google is the most popular search engine and thus AdWords is the most effective PPC advertising platform. It not only places your site in prominent view of searchers but it also enables you to accurately test key words and complement your SEO strategies. High competition for top key words has made PPC an integral part of your online marketing strategy.
With 1 billion users including 934 million active users daily, Facebook is the premier social media network. It offers a robust marketing platform that can help spread your message to a wide range of people. You can bid to have your ad seen on the sidebar in users’ News Feeds. You can track leads and conversions from Facebook. There is also the option to advertise directly on the News Feed urging them to like and visit your Facebook Page.
Most search engines allow you to showcase your individual products in the search results. Shopping ads tend to appear above organic searched for items centered around commercial products and sometimes even above paid search ads. E-commerce retailers need to participate in shopping programs to remain competitive and continue seeing growth. We can help you revamp and rejuvenate your shopping campaigns through product feed creation, optimization, retargeting and management services.
You must have experienced a situation here you visit a website and suddenly notice ads for that website everywhere you go. That is basically what remarketing is all about however many users might consider that bordering on spam. When used appropriately, remarketing targets can target users who took specific actions on your website. This is done by creating conditions based on cookies. You show specific ads to a narrow targeted subset of users. We focus on remarketing to users most likely to convert