Digital Marketing in Kenya
Digital marketing is any form of marketing products or services that involves electronic devices.
Digital marketing can be done both online and offline.
We deal with the online ONLY.
What gets measured gets improved | What gets measured gets managed |What gets measured gets done
Digital Marketing efforts MUST be data based through Digital analytics
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing