A dedicated IP (Internet Protocol) is a unique Internet address dedicated exclusively to a single hosting account. This is in contrast to the normal configuration of several hosting accounts residing on a single server and sharing its IP address.
Dedicated IP addresses let you:
It allows you to do more with your server.
You need a dedicated IP address to host your own SSL certificate, for example. You can also run an FTP server off the IP address. You could run a gaming server or some other IP-based server (with our permission).
Kes. 10,000 per year