mass emailing

Popular mass emailing software to try in 2018

Popular mass emailing software to try in 2018

When to use mass emailing software

Mass emailing is a powerful digital marketing strategy. Small businesses as well as large corporations need to send regular mass emails to current clients, prospective clients, sponsors and partners
about current products, seasonal offers, new products and company updates. Mass emails can also be send to media for publicity purposes. Bulk email software makes it easy for you to send email messages to an unlimited number of clients at the click of a button.

Features to look for in a mass emailing software

Different types of mass emailing software are tailored to perform various functions. When shopping for a software, you need to look at the features it offers. An email marketing software can offer all or some of the following features:
  • Auto-responders
  • Bounce tracking
  • Template management
  • Behavior driven rules
  • Click-through tracking
  • Contact database
  • Image library
  • Mailing list management
  • Newsletter management
  • Survey management
  • CAN SPAM compliance
  • Spam check
  • Drip campaigns
  • Event triggered email
  • Mailing frequency limits
  • Multi-variate testing
  • Subscribe/unsubscribe
  • Unsubscribe database
  • WYSIWYG email editor

5 most popular email software in the world

Here is a list of the world's 5 most popular email marketing software today:
  1. MailChimp: Both individuals and companies can use this software. The free feature allows lists of up to 2,000 subscribers.
  2. Constant Contact: This software offers a free trial for 60 days, after which you can choose a plan starting from $20 a month.
  3. VerticalResponse: This emailing software is ideal for non-profit organisations and small businesses. It comes with a free and paid version, and allows you to share the email message on Facebook or Twitter.
  4. Campaign Monitor: This software is among the easiest to implement and comes with a free as well as paid version.
  5. Benchmark email: This software is best suited for small and medium sized businesses. The most unique feature of this software is that it supports 9 languages. You can use it for free or choose one of the paid monthly plans starting from $9.95.

Here is a video on how to use email marketing:

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