​What kind of domain should I buy?

When you want to build a website, the first thing you need to buy is a domain name. Domain name is your unique identifier on the internet. Everybody who wants to use your services will find you through this address. A web address mainly contains your domain name and the protocol. It should be short and memorable, but just like Google.com, it doesn’t have to make sense.


Finding a good domain is not easy. You may think that because you already have registered your business, you will just use the same name for your website. Well, if you are lucky things will be easy for you. However, the web space is large and good domain names are scarce. You may find that your preferred address was registered even before you knew there was something called internet.

Currently, almost all one-word .com domains are gone. The global population is swelling and more people are registering new websites every day, leading to the demise of all two-letter, three-letter and four-letter domains. Most of these domains are just on packing waiting for a potential buyer.

You can try looking up these domain names using your country TLD such as aaaa.co.ke. Some of these domains are available on auctions.

A domain name comprises two components; TLD and your unique address. Traditional domain extensions such as .com, .net, .org, .edu, .or, .org, .gov are few and crowded. If your preferred .com domain name is already taken, it is advisable to check if the .net or .org is available. There are also new generic TLDs such as .ninja, .me, .biz among others. You can also try country code TLDs such as .ke or .co.ke.

Domain names appreciate with time, just like in real estate. The owner of your preferred domain name may not be interested in the website at all, just waiting for the price to go up. You can find whether it is on sale on auction sites.

If you cannot come up with a good name, get ideas on auction sites or website sellers. People have bought domains with a high authority while others have bought websites that were already be making money!

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